Six Features of Quality Website Design


How do you know whether your web design qualifies to be a Quality Web design? Combination of many factors contributes towards completing a website, and the combinations differ according to the specific needs of a particular business. Given such variations, it can be difficult to judge whether a site is truly better website design and more effective than another. A litmus test is whether it delivers upon the desired objectives.

Despite the countless variables, there are specific and noticeable features of immaculately built websites, whatever the kind of business or industry, which any company can use as a barometer to measure against.  Some of the most important features of well-built web design of which to take note are as follows. These features are a must for every website in order to deliver the amazing results that site visitors and owners expect.

List of Best Web Design Practices

1. Web Content Quality

Seeking information is one primary reason people use search engines and browse websites. People need information every day, and like if delivered in a fast and reliable fashion. Whether to entertain, charm or educate, good content is a must in every frequently visited website, especially if search engine optimization is part of the website’s qualifying marketing strategy.

For business websites, content should include important information and appear in the forms that are intrinsic to the business. Retail sites for example, need high quality pictures of their products, while consulting firms are more concerned to highlight client testimonials. A best practice for most SEO specialists is also committing the most relevant content is prominent on the webpages.

2. Easy, User-friendly Navigation

A fabulous web design must contain a user-friendly navigation scheme that facilitates the process of visitors quickly finding the information needed. Important links must be easy to find and are assigned logical, simple, and include easily understood labels. Calls to action are placed in noticeable spots within the navigation’s scheme. If there is huge volume of content, then a search box is recommended to make it faster to reach more specific pages within a website.

3. Clear and Professional Web Design

Bells and whistles may appear nice in concept, but they rarely add value to an effectively constructed and stellar web design. Typically, the websites best at effectively converting site visitors into buying customers, maintain an attractive layout, but keep it clean and simple. Google is an excellent example of such a site. Actually, users voted Google’s initial design as over simplified during the initial testing phases. Thus in order to keep an easy interface, and hide the appearance of site constructed without much thought, Google added the ‘I’m Feeling Lucky’ button underneath the search box. Despite the fact that hardly anyone clicks on this button, its inclusion balances the layout in such a way that user experiences delight.

To keep websites simple, without making them look bland , a balanced distribution of content and graphics is required and the use of slightly contrasting colors and clear fonts is paramount. colors that are loud, are visibly contrasting, and font sizes that are difficult to read will put a strain on visitors’ eyes. Also, one should provision for breathing space in sizable blocks of text with either spacing or images as appropriate.

4. Webpage Speed

People lose patience quickly it is in their nature, and that applies truly when visiting a website. The longer a website takes to load, the more likely a person will leave before it fully renders. Beautiful graphics and substantial content become useless if a site’s speed becomes a bottleneck in delivering content quickly.

Several factors affect site speed, including server speed, the number of graphics, website traffic, etc. A web design company must ensure to minimize all controllable factors slowing down site speed by using reliable site hosting, proper website code, and optimized graphics.

5. Search Engine Optimization

A well-designed website generally will receive many visitors, and one method to attract visitors is search engine optimization. This is about the insertion of search keywords in website content, an appropriate link profile, social media signals, and  200 or more other factors.

6. Web Compatibility

The variety of browsers and platforms which one can now be on to view web design, can present a challenge to developers, but talented ones are experts in handling such factors. A site should easily render on various resolutions, screen sizes, and browsers; and with the increasing popularity of mobile devices, websites should function properly on the entire range of these types of devices.

When it comes to web design, remember that not all that glitters is gold. Understand what fundamentals make a well-built site and you’ll soon stimulate  your website quickly on its way to attracting and retaining customers.

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