At the beginning of the digital marketing industry, the technique of Online Reputation Management had been neglected, but when used it provided significant measurable results towards creating Brand Awareness. Entering a competitive world will throw up many unwanted or wanted challenges for an individual or a business and hence Reputation Management becomes a must. Your image as well as the image of your business on the internet is prone to many a threat, by your competition, customer and a critic and in case of business the damage can be bigger. So, improving your brand awareness becomes a necessity, with the help of online reputation management.
Here are a few ways to Improve Brand Awareness
1) Optimize Your Website
Own website optimization is the first step, as you have complete control over it.While doing online reputation management, Technical SEO, especially semantic markup and internal links are what you look for. Parallelly, you also need to publish content and earn backlinks to make Google see your website as an authoritative result for your name.The easiest way to do this is to publish articles on your website in large numbers. But, don’t let quantity supersede quality. As you create an archive of useful content, your author pages on your website will become significantly more authoritative for your name.In most cases, a few dozen quality articles on your website are equitable with less than a dozen quality links.That can easily be achieved by guest posting on other relevant, high-quality websites.You can take help of tools like Website Grader, and SEO Site Checkup for website optimization.
2) Get Your Content Into Industry Publications
Publishing a lot of high-quality content help Major industry publications to become authoritative, and those posts, bearing semblance to content on different websites, tend to earn more links. Thus it renders these publications extremely powerful assets. As with publishing content on your own site, the target is to rank your page on industry publications on the first page of the SERPs.
What you do next is pitch the editors of two or three industry publications in your industry for publishing your article. So earning credibility is intrinsic for Online Reputation Management
3) Do Yout Social Profiles Optimization
Twitter, LinkedIn and Facebook Instagram social accounts are relatively easy to rank making them another valuable asset.
Your social profiles on social media should have relevant information like-
- Hours of operation
- Phone number
Make sure your profiles include your logo, brand colours, and corresponding header images. This information makes it more useful to search engines and increases profile rank higher as well as boosting brand engagement.
Use these social mediums-
- Google My Business
You can use social networks all at once, but make sure you have the strongest profile there that contributes to Brand awareness. A strong profile also adds to online reputation
4) Get a Large Volume of Positive Reviews
Online reputation Management is also about earning positive reviews. If you’re dealing in a business, you would approve that you can’t please everyone. If you try doing this it may fetch you negative reviews. To combat this effort should be to get a large volume of legitimate positive reviews. Positive reviews can be earned in a simple way, but it is not as easy as it seems.It’s simple because you just need to reach your smiling customers for posting reviews on the web where your new potential consumers may see them.
That’s simple. But, to earn happy and satisfied customers, you’ll have to provide a brilliant product or service. Only brilliant will do.
5) Start a Podcast
You can launch your own podcast. Including some quality, links can get it on the first page rather quickly.Be aware a podcast needs a tremendous amount of effort.If you’re not ready to invest time, effort, and money on regular basis for making a worthy podcast, you should not start in the first place.If you do this, commit minimum one year of weekly episodes. Anything short then this will simply be a waste of your time.
Reputation management in digital marketing is as important as SEO, SMO, and other tactics. But, to make your reputation management effective for achieving brand awareness goals needs some solid strategy too. Above are some DIY ways of doing reputation management and improving your brand perception.