When you are in the initial phase of learning SEO, you come across a point that is often stressed most i.e. keywords. So what is it about keywords that determine the success of your website in the digital space? This is probably because keywords are the first step in optimizing a website to bring good organic traffic. Keywords are important, there is no doubt about that but it’s even more important to apply relevant keywords in an article or blog. This is where keyword research comes in. In this article, we are going to let you know how to do keyword research in eight simple steps so that your website is search engine optimized.
Tip For Keyword Researching
1. Know the role of Keywords
Knowing what is keyword research and how it helps in optimizing Search Marketing Campaigns is very important to be a successful marketer. The success of your business depends on how much traffic your website gets. When your website gets more traffic, you get more leads, and this results in more sales. All these are only possible through the use of the right keywords.
Right keywords level ups your game of on-page SEO and shoots your page to the top of Search Engine Result Page (SERP).
At the end of the day where your website ranks is decided by Google algorithm or in simple words, a machine that checks for a number of criteria and keywords constitutes one of them.
2. Why should you do Keyword Research?
Before learning how to do Keyword Research, the first question that you should ask is why you should do it. Actually, Keyword Research is the study of keywords to determine which are the most commonly used keywords in search engines by your target audiences to search on a particular topic or niche.
We need to do Google keyword research because that not only helps you to get more traffic to your website but also helps you to understand more about your customers and their preferences or inclinations.
Moreover, keyword research also influences the marketing as well as the content strategy of your page.
3. Make Niche Topic List according to you business
Now, comes the most important step in ‘How to do Keyword Research Steps’, as here begin the actual proceedings. In the selection of right keywords, do not make the mistake of blindly following a keyword research tool like the Google Keyword Planner (GKP). Yes, they do provide many keywords that are closely related but they do not give you any new keywords or a wide variety of keywords that your customers use in search engines.
In this case, the best way to come up with relevant keywords is to enlist the relevant topics associated with your business and create a niche topic list.
How you do that? Well, for example, if you sell women’s clothing, your relevant topics can be new trends, fashion show etc.
Now, niche topic consists of closely related topics that are very similar or are in the same compound, as that of your business. For example with women’s clothing, your niche topics can be: How to be fashionable, Trendy tops, How to dress for a date etc.
4. Do Research and find Search Terms of Chosen Topic
As mentioned earlier, to master how to do Keyword Research, it is preferable to come up with keywords by yourself rather than just using the keyword research tools. The best practice would be to keep in mind about the relevant topics and niches of your business in the process of selecting the keywords through the help of free keyword research tools.
Free keyword research tools are best for beginners who are finding it difficult to come up with keywords that are more relevant on their own.
Some of the best keyword research tools that can be opted to optimize your website are Google Keyword Planner and Google Correlate. These apart from being free Keyword Research Tool, can also prove valuable, as these are Google products, which mean you are getting suggestions directly from the source! (Provided you are targeting Google search engine)
5. Head, body and Long Tail Keywords
After figuring out your niche topics, it’s now time to zero in on your keywords. As per the suggestions of ‘How to do Keyword Research Guides’, you can categorize Keywords in three groups Head, Body and Long Tail Keywords. Head keywords consist of one word such as ‘jeans’, it doesn’t specify the intent of the searcher here. As it can be anything like women’s jeans, men’s jeans or kids’ jeans. Head terms are searched very frequently but these also have high competition and low conversion rates.
Body keywords, which are more specific, consist of 2 or 3 words like ‘women’s jeans’. These can get you a huge search volume. But the most specific and the one that gets you more conversion rates are long tail keywords which consist of four or more words. An example of long tail keywords in the above context would be Women’s black Levis jeans.
6. Analyze Competitors’ Keywords
Always have an eye on what your competitor is doing and which keywords they are trying to rank their website against. This is going to help you evaluate your own list of keywords plus also gives you a further idea on sorting out relevant keywords. Now the question is how to know what keywords your competitors are using?
For this, you do not have to manually search for it rather you can use another SEO keyword research tool called SEMrush. When you enter the domain in this tool, it tells you the keywords that are mostly used by your competitor.
This will give you a sense of which keywords you have to give more effort to rank on. But at the same time do not forget to make use of keywords that are relevant but has low competition.
7. Use Google Keyword Planner Tool
While wondering how to do keyword research, you might have wondered which are the best free keyword research tools. Google Keyword Planner GKP) and Google Trends are two of the best SEO keyword research tools. Where GKP gives the traffic estimates and search volume for keywords, Google Trends presents you with projections and trends of keywords. You can make use of these tools to narrow down the list of keywords you came up with by checking their trend history through Google trends.
8. Other Keyword Research Tools
Some of the other best keyword research tools that may come in handy in your endeavor of right keyword selection are SEMRush, Google Correlate, IMforSMB Bulk Keyword Generator, LongTailPro, KeywordIn and so on.